- What is an Ecommerce Website
Ti put it in the most simplest of ways, e-commerce is the process of selling and buying of goods and services over the internet.
The term “ecommerce” is being used in order to describe the procedure by which goods and products are being searched in the online stores and then completing the transaction by making the payment with the help of a debit or credit card. This process is known as “checking out”. Total secrecy and assurance is being offered for the payment which is being made through a debit or credit card. The transaction is done with a help of a mechanism called encrypted payment process. The concept of ecommerce has gained popularity right from the day it was introduced.
There are numerous benefits which are being yielded by ecommerce.
a) Customers gets to buy the products at relatively lower price, as the online stores do not have to spend on areas like show room maintenance and etc and hence, they can offer the products at a discounted rate to their customers.
b) With the advent of E-commerce the entire process of buying has become very popular. You can now purchase any goods and serviced from the comfort of your home, all you need to have is a debit or a credit card.
c) Products could be sourced at a cheaper rate from the overseas vendors.
A recent study has concluded that there has been a significant hike in the field of E-commerce from all over the world. Most of the companies; irrespective of their size and dimension are now offering their services over the internet.
- E-Commerce website Design and development guidelines
Ecommerce has become one of the most popular and reliable mediums for carrying out business transactions. While developing an ecommerce site, there are certain important aspects which you need to keep in mind. The guidelines, if followed, would certainly help you plan and develop a very efficient and effective store.
There are certain basic guidelines which needs to be followed when it comes to designing the site layout, here are some of them –
a) Navigation: In order to get the best results you need to use the standard or top navigation. Though this is the most effective way, however, people tend to resort to other designs as well.
b) Search: It is essential to have a very effective search mechanism in place. You must make sure that your customers doesn’t get annoyed spending a lot of time searching for the items they are looking for.
c) Cart Preview: It is very important to make sure that the cart preview is visible from all the pages of the website
d) Product Photos: This absolutely essential. Your customers must get to see the products which they are purchasing.
e) Payment options: Make sure you have more than one payment options. Besides making payment by debit and credit card, you must allow your customers the option to pay on delivery
There are certain basic guidelines which needs to be followed when it comes to designing the site layout, here are some of them –
a) Navigation: In order to get the best results you need to use the standard or top navigation. Though this is the most effective way, however, people tend to resort to other designs as well.
b) Search: It is essential to have a very effective search mechanism in place. You must make sure that your customers doesn’t get annoyed spending a lot of time searching for the items they are looking for.
c) Cart Preview: It is very important to make sure that the cart preview is visible from all the pages of the website
d) Product Photos: This absolutely essential. Your customers must get to see the products which they are purchasing.
e) Payment options: Make sure you have more than one payment options. Besides making payment by debit and credit card, you must allow your customers the option to pay on delivery
- Different features of an Ecommerce website
When you are planning to launch an e-commerce service, there are various features which you need to incorporate in order to make it more effective and efficient. Here are some of then –
a) Search Box: If you have a good search mechanism in place, it will allow your customers to quickly search for the products they are looking for.
b) Featured products: Make sure to display the featured products on the home page of your site. This will give your customers an idea about the products you deal with
c) Related Products: This is one very important feature. It would allow your customers to see which other products they can purchase which belongs to the same category of the items they are dealing in.
d) Newsletter Subscription: With the help of this feature you will be able to ft in touch with your customer on a regularly.
e) Product Zoom: Make sure your customers get to see a zoomed version of all the product images.
f) Categories: You must have separate categories for different items you sell. It would help you customers to search their products quickly
g) Good Navigation: This is very important feature for any E-commerce website. The visitors should be able to navigate from one part of the site to another very easily.
h) Payment Gateway: You must make sure that your payment gateway offers full protection to the safety of the debit and credit cards which are being used.
i) Privacy Policy: You must mention your privacy policy quite clearly.
j) Return Policy: Any online store which has a return policy will attract more customers compared to the ones which doesn’t have one.
Thanks
Sankalp-Team
a) Search Box: If you have a good search mechanism in place, it will allow your customers to quickly search for the products they are looking for.
b) Featured products: Make sure to display the featured products on the home page of your site. This will give your customers an idea about the products you deal with
c) Related Products: This is one very important feature. It would allow your customers to see which other products they can purchase which belongs to the same category of the items they are dealing in.
d) Newsletter Subscription: With the help of this feature you will be able to ft in touch with your customer on a regularly.
e) Product Zoom: Make sure your customers get to see a zoomed version of all the product images.
f) Categories: You must have separate categories for different items you sell. It would help you customers to search their products quickly
g) Good Navigation: This is very important feature for any E-commerce website. The visitors should be able to navigate from one part of the site to another very easily.
h) Payment Gateway: You must make sure that your payment gateway offers full protection to the safety of the debit and credit cards which are being used.
i) Privacy Policy: You must mention your privacy policy quite clearly.
j) Return Policy: Any online store which has a return policy will attract more customers compared to the ones which doesn’t have one.
Thanks
Sankalp-Team